Herbeat

Herbeat is a signage project developed for the Cruïlla Festival, focused on improving navigation and spatial experience within a complex festival environment.

Inspired by techno culture and female representation, the system is built around a dual concept: HER and BEAT, translated into a clear colour-coded hierarchy that guides users intuitively through the festival space.

Using linear graphic elements and light-based interventions, the visual language references the atmosphere of techno environments while ensuring clarity, legibility and orientation.

Herbeat transforms signage into a cohesive system where identity, space and movement work together.