Kibitz
ROLE
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UX/UI Design
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Information Architecture
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Interaction Design
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Visual Direction
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Responsive Design (TV & Mobile)
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Design System
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Prototyping
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Video Editing
DELIVERABLES
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TV App Design
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Mobile App Design
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Information Architecture
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Wireframes
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UI Design
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Design System
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Custom Typography
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Sticker System
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Interactive Prototype
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Final Presentation Video
DATE
April — June 2025
Academic Project —
Individual Project
How can watching live streams on TV become a shared, social and seamless experience instead of a fragmented one?
Kibitz is an experimental streaming app designed to optimise the experience of watching live content on TV while staying connected with friends.
The platform combines live streaming, group voice calls and a companion mobile app, allowing users to enjoy streams together in a fluid, intuitive and comfortable way.
By rethinking the TV-first experience and extending functionality to mobile — including ambient LED light control — Kibitz turns passive viewing into an interactive, shared moment.
CONCEPT
Kibitz takes its name from the act of observing and commenting on a game in real time.
The concept embraces live interaction, shared experiences and the playful chaos of watching, reacting and participating together.
Rooted in gaming and streaming culture, the product is designed to turn passive viewing into an active social moment.
Kibitz is not just about watching content, but about being present with others — talking, reacting and shaping the experience collectively.
The tone is informal, expressive and community-driven, reflecting the dynamics of live streams, chat culture and real-time commentary.
DESIGN SYSTEM
The visual identity translates the concept into a modular and scalable system designed for digital environments.
A custom modular typeface forms the foundation of the identity, built from rectangular shapes that also define the logo construction and visual rhythm of the interface.
This typographic system establishes consistency across branding, UI elements and interactive components.
INFORMATION
ARCHITECTURE
The platform architecture was designed to simplify navigation in a TV environment, prioritising content discovery, live interaction and call management.
On mobile, the experience extends beyond viewing, offering secondary controls and customisation features that complement the TV experience without overwhelming it.
WIREFRAMES
Wireframes were developed to test user flows across TV and mobile contexts, focusing on comfort, clarity and ease of interaction.
Multiple iterations were made to address accessibility challenges and improve visual hierarchy, especially for long-distance viewing scenarios.
UI DESIGN
The interface is designed to feel immersive without becoming visually heavy.
High contrast, large interactive areas and clear typographic hierarchy ensure usability on TV, while the mobile interface supports communication, control and personalisation — including connected LED lighting for an enhanced viewing atmosphere.
